Overview
Shout Mailz is a self-hosted email campaign workspace. Shops connect the mailbox they already pay for (Gmail, Workspace, Outlook, hosting mail), then build and send campaigns without locking the list into an ESP or charging per email.
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Case Study
Shout Mailz
Shout Mailz is a campaign tool that sends emails through your own mailbox (Gmail, Workspace, Outlook, or host mail) instead of the platform's servers. It charges for workspace features, not per email, and keeps your contact list exportable so you're never locked in.
What was included
- Campaign builder (modules + HTML), templates, contacts (CSV in/out), opens/clicks, team invites
- Per-owner mailbox + AI settings, media library with plan storage caps
- Stripe plans (Free → Pro), Docker/MySQL production deploy on shoutmailz.com
Challenge
The product looked like another ESP without a clear edge. Real users also hit reliability issues: partial campaign sends, HTML wiped on save, media/storage bugs, and pricing that felt too high for a BYO mailbox tool.
Approach
Lead with own the pipe send from the inbox you already pay for in shop-owner language, not SMTP jargon. Fix send/resume, editor, and media issues from production pain. Price as a workspace ($9.99 → $39.99) and reserve unlimited for Pro.
Next step
Want this level of thinking for your product?
I can help shape the strategy, design the UX, and ship the build.