Case Study
Fresh Water Plumbing is a licensed, bonded, and insured plumbing company based in Chula Vista, serving Bonita and surrounding San Diego County communities. They offer a full range of residential plumbing services, including emergency repairs, drain cleaning, water heater repair/installation, leaks.
Designed and built a custom CMS-backed marketing website for a local plumbing business, covering the public site and an admin system for day-to-day content and operations. The goal was a fast, branded lead generation site with tools the business could manage without developer help services, bookings, promotions, and site content. Stack: PHP, MySQL, Apache, Composer, and Docker for local development.
The business needed more than a static brochure site: marketing pages, lead capture, and internal job workflow had to work together without a heavy off-the-shelf platform. The main constraint was keeping the system simple to run and maintain while still supporting modular features that could grow over time.
Built a lightweight custom PHP application with a plugin-based architecture so features like forms, scheduling, and content modules could be enabled independently. Connected public form submissions to an admin job workflow, used environment-based configuration and Docker for reliable local development, and focused the public site on clear calls to action, service coverage, and trust signals that support local lead generation.
Next step
I can help shape the strategy, design the UX, and ship the build.
